Delhi, September 8th, 2023: Skechers, the Comfort Technology Company™, announced its association with the Indian Olympic Association (IOA) as the ‘Official Sports Footwear Partner of Indian Olympic Association for the Hangzhou Asian Games’. This partnership underscores Skechers’ unwavering dedication to supporting athletes and promoting a culture of excellence in sports. The Asian Games that will be held at Hangzhou, China from 23rd September 2023 to 8th October 2023, are a celebration of the pinnacle of sporting prowess across the continent. As the Official Sports Footwear Partner, Skechers plays a pivotal role in empowering the Indian contingent with its innovative footwear that offers comfort and performance to all levels of athletes.
Skechers gave the athletes specially designed branded kits and provided Skechers Performance footwear to 10 specially chosen athletes as a sign of the company’s dedication to athlete comfort and performance for the Hangzhou Asian Games. The athletes received these kits at a formal send-off ceremony, which concluded earlier today.
Rahul Vira, CEO, Skechers Asia Pvt. Ltd., expressed his enthusiasm, stating, “We are honored to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.”
This association exemplified Skechers’ dedication to sports, highlighting the commitment to both the community and sports in India. As the excitement builds towards the Hangzhou Asian Games, Skechers is set to contribute to the success of Team India and celebrate the indomitable spirit of its athletes.
About Skechers South Asia Pvt. Ltd and Skechers U.S.A., Inc.
Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company™ are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,700 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance pages on Instagram, as well as YouTube.
For further details, visit www.skechers.in.
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