LIFESTYLE | News & Insights

Scout lifestyle brand plans to aggressively expand its category.

Published: July 14, 2023

Atlanta The Scout brand, which is best known for its fashionable and reasonably priced tote bags, has signed a licencing arrangement to broaden its product offerings.

The brand will be introduced to beach, home, clothing, accessories, stationery, gifts, travel, and other products through Jewel Branding & Licencing.

The brand offers a wide range of patterns and designs that can be used on products that are officially licenced. Deb Waterman Johns, who co-founded Scout with her husband Ben Johns in 2004, finds inspiration in her travels around the world, current fashions, and her experience as a contemporary working mother of four. Each year, hundreds of unique patterns are produced by Scout’s team of artists in collaboration with her.

According to Julie Newman, founder and CEO of Jewel, “Scout has become well known for their practical, stylish accessories and we look forward to extending the brand into new products that further support their mission of helping women stay organised and accomplish more.”

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