leading beauty brands Maybelline New York, Huda Beauty, Innisfree, Nykaa Cosmetics, NYX Professional Makeup & Kay Beauty
Hyderabad, 29th September 2023: Nykaa, India’s most preferred beauty and lifestyle destination, has brought back its hugely successful Beauty Bars with an exciting event at Hyderabad’s Sarath City Mall. Over 200 beauty enthusiasts were treated to a masterclass with world-renowned makeup artist Aliya Baig, where they learned tips and tricks to create an ultra glamourous look, using some of the biggest brands such as Maybelline New York, Huda Beauty, Innisfree, Nykaa Cosmetics, NYX Professional Makeup & Kay Beauty. Featuring makeovers with essential makeup, hair, and skincare products, Nykaa ensured that every attendee enjoyed the session and left looking and feeling fabulous.
Hyderabad’s resident makeup artist Tripti Malhotra created a glamourous festive look that can be easily taken from day to night. She started by prepping the model’s skin with the Innisfree Vitamin C Enzyme Brightening Serum coupled with the NYX Professional Makeup Plump Right Back Primer, and the Nykaa Cosmetics Matte to Last foundation for a flawless base. In true festive style, she highlighted the cheeks with the Maybelline New York Master chrome highlighter mixed with the Kay Beauty Crème Blush. She completed the look with glittery eyes using the Huda Beauty Empowered Eyeshadow Palette, mixed with the NYX Professional Makeup Ultimate Shadow Palette, and the Maybelline New York Colossal Kajal and Mascara, and a nude lip using the Nykaa Matte To Last Lipstick in shade Janhavi. As a finishing touch to the look, Tripti used the Kayali Vanilla 28 perfume on the model’s skin.
Speaking about this much-loved consumer focused property, the Nykaa Spokesperson said, “Nykaa has remained committed to bringing the best brands, products, and trends from the world of beauty, closer to consumers in new and interesting formats. Our Beauty Bars have gained much popularity and love over the years, and we are thrilled with all the love Hyderabad has shown us. We will be hosting several such Beauty Bars throughout the year, across multiple cities, and look forward to creating memorable experiences for our consumers with some of the most sought-after brands, experts and offers in beauty.”
An exciting and engaging concept by Nykaa, the Beauty Bars allow make-up enthusiasts to experience the latest trends, interact with some of the best brands and meet with experts from the world of beauty, in their home city. Follow the journey of Nykaa Beauty Bars at @MyNykaa on Instagram.
About Nykaa:
Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,500 brands and over 4.6 million product SKUs through its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers.
Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts. Over the years, Nykaa has received many accolades for disrupting the beauty market. At the 17th India Business Leader Award in 2022, Nykaa was awarded as the Disruptor of the Year and Kantar’s Brandz List features Nykaa as one of most valuable brands in India. www.nykaa.com
