India, 5th September 2023: Leading Lifestyle and Décor brand Nestasia, today announced its exciting foray into a new category with the launch of an exquisite premium bed linen collection. This marks a significant step for Nestasia as it continues to reshape the way individuals connect with their living spaces, showcasing an unwavering commitment to excellence, creativity, and design.
Constructed with utmost attention to detail, these quilted bedcovers and pillow covers are intended to transform bedrooms into tranquil havens that reflect individual styles. The collection features a diverse range of elegant designs, from timeless classics to contemporary embroidered patterns, catering to a variety of aesthetic preferences. Crafted from pure high quality 100% cotton with a thread count of 300, these sets ensure smooth, soft, skin-friendly, breathable surfaces. The bedcovers are quilted to increase longevity and durability, while the 80 gsm interlining adds thickness and comfort increasing its utility across seasons. The collection features a diverse range of embroidered designs with contemporary patterns that will add a touch of modern elegance to the bedrooms. The continuous contour lines of the pattern are inspired by nature and mankind and draw inspiration from motifs like leaves, birds, and human faces. The bedcover and cushion sets are available in neutral colours to complement a variety of room colours and designs. Notably, this luxurious collection remains accessible to all, embracing the essence of refined comfort at an affordable value.
Talking about the launch, Aditi Murarka, Co-Founder of Nestasia, said, “The new line of bed linen is a fine mix of all our three values of Quality, Utility and beauty. With this, we are introducing a new dimension of comfort and style that effortlessly aligns with personal aesthetics, to truly Make Home Special. This collection is meticulously crafted with intricate detailing by our in-house team of artisans, drawing inspiration from nature and contemporary art to transform bedrooms into relaxing havens for home lovers to unwind.”
The collection is live at https://nestasia.in/
About Nestasia:
Nestasia, the brainchild of entrepreneur couple Aditi Murarka and Anurag Agrawal, is one of India’s fastest-growing home décor and lifestyle brands. Nestasia aims to be a design-led brand with a wide variety of products that cater to the needs of modern and traditional households. At present, the brand has over 7000+ products in eight key product categories, with new launches every fortnight. Dining, kitchen, decor, bags & accessories, stationery, bath, soft furnishing, and luxe are key categories where the brand brings a global contemporary aesthetic. Nestasia is driven by core values of quality, utility, and beauty (QUB) that drive the brand to continuously innovate and deliver a seamless experience to their customers. The brand centers around providing seasonal product ranges that refresh a home’s aesthetic appeal while keeping pace with the latest trends and styles in home decor. Nestasia’s motto, “Make Home Special,” reflects their appreciation for creativity and the desire to inspire homeowners to take pride in upgrading their homes by adding a touch of elegance to every room with their functional and unique offerings.
