“To be successful, the first thing to do is fall in love with your work.” The adage aptly describes the life and work of a fashion aficionado-turned-entrepreneur, Veena Ashiya. She is the Founder and Chief Energy Officer (CEO) of Monrow Shoes and Accessories, a homegrown women’s footwear brand best known for fusing fashion with comfort. At the company’s helm, Veena is responsible for overseeing the finance and marketing departments and fundraising.
With a distinguished academic background, Veena holds a master’s degree in fashion management from NIFT, Bengaluru. Prior to founding Monrow Shoes and Accessories, Veena has been associated with several globally renowned organisations, including Tommy Hilfiger and Versace. With over 15 years of corporate experience, she brings a vast knowledge base of the fashion and lifestyle industry to the platform. An optimist by nature, Veena has created a healthy, enriching, and agile work culture where the entire team believes in celebrating small wins.
In a nutshell, Veena is a thought leader who is here to change the current status quo in the industry. Her unwavering perseverance and relentless pursuit of goals enabled her to unlock several astounding achievements, including cracking NIFT & passing with flying colours. With Veena at the help, Monrow Shoes and Accessories secured a second round of funding in just seven months, becoming the first women’s footwear brand to do so.
Leveraging her sharp business acumen and extensive experience, Veena envisions Monrow to become the market leader in the fashion-comfort category by 2025. When she’s not donning the entrepreneur hat, Veena loves travelling and meeting new people. A fitness enthusiast, she begins her day with her daily ritual of chanting and yoga. A firm believer in the transformative power of positive thoughts and vibes, Veena has started practising bio-productivity hacks like lighting soothing aroma candles, growing plants, installing swings, etc., at Monrow.
