~The new film is an addition to the ‘Say it with a Kiss’ campaign of HERSHEY’S KISSES brand~
~It enables endearing moments of bonding and affection with loved ones, and highlights how chocolates add a delicious twist in embracing these moments~
Link to the TVC: https://www.youtube.com/watch?v=CNQ8FaJrNBY
Mumbai, 11 October 2023: Hershey India, a part of The Hershey Company, has unveiled its new Television Commercial directed by leading Indian film director, Vishal Bhardwaj for its iconic HERSHEY’S KISSES brand, featuring brand ambassador Shraddha Kapoor. The film marks the long-awaited reunion of Bollywood actor Shraddha Kapoor with creative visionary Vishal Bhardwaj after a decade, since Haider. Embracing its commitment to fostering deeper bonds within relationships, the latest TVC from the HERSHEY’S KISSES brand captures a heartfelt narrative centered around the relationship dynamics of a young couple.
The film opens within the confines of a car, where emotions are running high as a young man takes the wheel, steering the car towards the airport to drop his lady love. Beside him sits the lady, played by Shraddha Kapoor, as they grapple with an unspoken desire of not wanting to part ways. The car steers to a halt as they reach the airport, and Shraddha prepares to leave to catch her flight.
As she enters the airport, she pauses, glancing back to see him approaching her. He extends his hand, which nestles HERSHEY’S KISSES product in his palm and Shraddha reciprocates with her own HERSHEY’S KISSES product, indicative of their ritual of expressing love and affection. She decides to stay back, and they share a sweet moment by their parked car.
Through this new film, the brand elegantly underscores how chocolates can foster cherished moments within relationships, evoking love and affection through simple, heartfelt gestures.
Sharing his view on the latest TVC, Ankit Desai, Marketing Director, Hershey India said, “HERSHEY’S KISSES brand, embodies the space of the unspoken language of love and affection, through its proposition of ‘Say it with a Kiss’. The melt in mouth chocolate, with each piece uniquely wrapped, enables special moments with loved ones. The heart-tugging endearing creative is an addition to our on-going campaign, showcasing our brand ambassador, Shraddha Kapoor in yet another slice-of-life story, enabled by HERSHEY’S KISSES brand.”
He added, “This unique script, featuring Shraddha Kapoor, needed to be brought alive by a craftsman filmmaker, and who better than Vishal Bhardwaj. Life often revolves around simple, unspoken gestures that convey affection. Through this film, we aspire to breathe life into this idea. I hope this resonates with our audience and reminds them of the power of sharing such moments with each other.”
Speaking about the film, Shraddha Kapoor said, “Working with Vishal sir has always been a creative revelation, and our reunion with the HERSHEY’S KISSES brand has been an unparalleled experience, much like the chocolates we’re celebrating. I am excited about the latest television commercial we have shot together for HERSHEY’S. It’s truly the little things that speak volumes about the unspoken bond between two people and the film very beautifully captures that!”
Sharing his views on his collaboration with HERSHEY’S, Director Vishal Bhardwaj stated, “The craft of telling stories through films has always been close to my heart. Directing a TVC for HERSHEY’S has been a refreshing experience. It allowed me to explore a sweeter side of storytelling, weaving the magic of HERSHEY’S KISSES brand into a delightful narrative.”
About The Hershey Company
The Hershey Company is headquartered in Hershey, Pennsylvania and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people, and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has nearly 20,000 employees in the U.S. and around the world who work every day to deliver delicious, high-quality products. The company has more than 100 brand names in approximately 80 countries worldwide that drive more than $10.4 billion in annual revenues, including Hershey’s, Reese’s, Kit Kat®, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including Skinny Pop, Pirate’s Booty, and Dot’s Homestyle Pretzels.
For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. The candy and snack maker’s founder, Milton Hershey, created Milton Hershey School in 1909 and since then the company has focused on helping children succeed through equitable access to education.
