Bangalore, 26 April 2023: Heads Up for Tails, leading pet lifestyle brand in India, has recently launched Dash Dog, an advanced engineered line of products designed to aid pets and pet parents in living active lives. Based on extensive consumer insights and research, Dash Dog offers a range of innovative products that cater to the needs of pets who lead active lifestyles.
For over 15 years, Heads Up for Tails has been dedicated to analyzing consumer trends and identifying gaps in the market. Using rich data science, the brand discovered a significant emerging market in the active-lifestyle segment for pets, which was being served by imported brands with a limited range of products at premium prices. Recognizing the opportunity to add value to consumers, the brand has developed Dash Dog, a line of products that support both indoor and outdoor activities for dogs, while ensuring their safety, comfort, and engagement. With Dash Dog, Heads Up for Tails aims to provide pet parents with a comprehensive solution to meet the evolving
needs of their furry companions.
We believe that dogs are meant to lead lives that include sufficient exercise and playtime, and our products reflect that philosophy. Supported by deep data insights, consumer trend analyses and usage feedback, Dash Dog has been engineered to aid and encourage an active lifestyle for pets. As an unparalleled selection of athleisure gear for dogs, the brand is also modern and designed for being on-trend, says Rashi Narang, Founder of Heads Up for Tails.
This multi-category pet-care lifestyle brand has made violet its signature color and launched a diverse range of products that cater to pet parents. The brand offers a wide range of high-quality pet products such as Easy Walk Harnesses, 6 Way Leashes, On-The-Go Reversible Mats, Chew Toys, Comfort Toys, Floatable Fetch Toys, Rope Toys, Eclipse Bowls, and more.
The brand prides itself on using only the best materials in its products. Its range of products is made of top-quality materials, such as ripstop, air mesh fabric, natural biodegradable rubber, and recycled polyester fibre, to ensure the perfect balance of strength, comfort, and durability. With its emphasis on quality, this brand is committed to providing pet parents with products that are both practical and stylish, giving them peace of mind while catering to their pet’s needs.
The below products have been specifically crafted to ensure the safety and comfort of both pets and their owners:
Extra padded and lightweight collars are neck friendly for dogs; the double-handle leashes are equipped with a short handle to ensure control and safety in crowded areas; harnesses are made using breathable air mesh fabric and have reflective strips for night safety. The hardware with rainbow chrome plating across all of the walking gear is super strong and of premium quality.
The toys under the brand are strong, tough, and designed for extra fun. Whether it’s the construction of the 3D Floatable Fetch Toys or the unique braiding technique used in Rope Toys, the entire range is made with attention to detail keeping in mind the end-user.
Sturdy Bowls in stunning violet and On-The-Go Reversible Mats that are water-resistant and easy to clean complete the range to cover all the activities essential to support a dog’s happy and active life.
Dash Dog aims to be the go-to brand for a younger audience that is actively engaged in spending quality time with their dogs and includes them in their travels, and in all their life’s adventures.
About Heads Up for Tails:
Heads Up for Tails has the largest and widest pet-care retail network across 15 cities and 75+ stores. The company has manufacturing and R&D setups in Delhi and Bangalore. HUFT products are also available for online purchase on their own website huft.com and across marketplaces like Amazon, Flipkart, Blinkit, and Dunzo. With over 400 India-first category-defining products, all of which make the brand a market leader in the pet care category, HUFT is a trusted destination for pet parents across the country. Founded by Rashi Narang, and co-founded by Sandeep Atmaram & Ridhima Coelho, HUFT provides a wide range of solutions for dogs, cats, and small animals across food, treats, toys, walking accessories, litter, supplements, and much more. In August 2021, HUFT raised $37MM (INR 277 crores) in a Series round led by Verlinvest and Sequoia Capital India along with participation from Amitell Capital and existing investor, W&C PetTech. Its mission is to create and curate products and services that bring joy to pets and their family, one home at a time.
Website – https://headsupfortails.com/ @headsupfortails @headsupfortailsfoundation.
