Combining high-performance with sustainability
Increasingly, consumer expectations are extending beyond functional needs, to focus on natural materials and ingredient transparency. However, consumers should never have to compromise between functionality, comfort and sustainability, and it is critical that such intimate products provide both – as the new VEOCEL™ branded lyocell fibers can offer. While most hydrophobic fibers are fossil-based fibers, Dry technology by Lenzing allows cellulosic VEOCEL™ branded lyocell fibers to achieve similar liquid-controlling properties built on a biodegradable, botanic-derived material. The fibers are also soft to touch and gentle on the skin, thus beneficial for applications that have direct contact with skin, such as in femcare and period care products, adult incontinence products and baby diapers.
“We have observed a growing trend of consumers who are mindful of product ingredients, so we created a product that can offer both sustainability and performance,” said Jürgen Eizinger, Vice President of Global Nonwovens Business at Lenzing. “Our new VEOCEL™ Lyocell fibers with Dry technology are certified biodegradable and compostable – therefore, offering an eco-friendly and quality alternative to fossil-based materials. The VEOCEL™ brand is continually expanding its capacities and innovations for wood-based specialty fibers as a means to reduce the industry’s reliance on fossil-based materials in personal care products.”
Eco-friendly solution to better protect the environment
A recent Stifel survey indicates that 83% of consumers believe it is important for companies to act sustainably[1]. This drive comes from the rising number of eco-conscious consumers, who are acutely aware of the environmental impact of disposable products and are searching for products which are better for the environment. In particular, consumers are increasingly favoring products that are eco-friendly in baby and femcare products. To meet this growing demand and lessen the impact on the environment, VEOCEL™ branded fibers are certified biodegradable and compostable under various conditions.
