The world leader in wood-based specialty fibers, Lenzing Group, has unveiled its newest Black Towel Collection. Lenzing ECOVERO black viscose fibers and TENCEL black modal fibers are used in the creation of this new line of personal care products, which meets the increasing demand from consumers for high-quality, environmentally friendly products.
Cotton is combined with TENCELTM Modal or LENZINGTM ECOVEROTM Viscose fibers in the Black Towel Collection to provide remarkable softness, durability, and color vibrancy—even after several washes. Specialty fibers are created using resource-saving techniques and come from managed timber sources, meaning that they cut carbon emissions and water usage by at least 50%.
Furthermore, LENZINGTM ECOVEROTM Viscose fibers are certified to be compostable and biodegradable, offering a green alternative for reducing the carbon footprint of routine maintenance procedures. Six essential washable and reusable face and body care items—beach towels, gym towels, hand towels, hair bonnets, and makeup removal pads—are included in the collection.
The towels, which were dyed using the spin-dyeing technique, have deep black pigments that are infused into the fibers. This dyeing approach reduces energy and water usage by 50% and lowers carbon emissions by 60% when compared to traditional methods. High color fastness, longevity, and resistance to discoloration and fabric degradation from chlorine exposure are all guaranteed by this procedure.
“Our line is expected to gain popularity among ethical shoppers who wish to use everyday personal care to change the world.”
