News & Insights | Technical Textiles & Non-Wovens

Lenzing appointed to Board of Governors at leading nonwovens association EDANA

Published: July 8, 2021
Author: Manali bhanushali

Lenzing – Lenzing Group, one of the world’s leading providers of sustainably produced specialty fibers, is set to play an even more prominent role in supporting the sustainable development of the nonwovens industry going forward. Jürgen Eizinger, Vice President of the Global Nonwovens Business at Lenzing, was appointed to the  Board of Governors of the industry association EDANA (European Disposables and Nonwovens Association) in  June 2021.  

Lenzing has been investing in the development of sustainable innovation for many years and supports the implementation of numerous sustainability and climate targets, most notably the ambitious goal of halving carbon emissions by 2030 and achieving carbon neutrality throughout the group by 2050. Thanks to the company’s new  role at EDANA, the leading association for the nonwovens industry comprising more than 300 members  worldwide, the whole sector will derive greater benefit from Lenzing’s expertise according to Robert van de  Kerkhof, Member of the Managing Board at Lenzing: “Lenzing has developed significant expertise over recent  decades as one of the pioneers in the entire sector and, by leveraging this role, will remain highly involved in the  systemic transition to a circular economy in future.” 

Active member for 40 years 

Lenzing has been a longstanding member of EDANA since 1980. EDANA’s vision is to provide global leadership in creating an environment that is beneficial to the sustainable and profitable growth of the nonwovens,  engineered fabrics and related industries. It provides a comprehensive portfolio of services, as well as information and data geared towards promoting the sustainable development of the industry’s objectives and performance.  

“Thanks to our membership, as well as gaining the support of experts from various fields, we are in a position to influence the issues and challenges facing the nonwovens industry across the whole supply chain. We can now also make a sustainable contribution in Lenzing’s capacity as a raw material supplier”, explains Eizinger in an initial statement. 

#ItsInOurHands – campaign for greater awareness and transparency 

Lenzing has always been exceptionally committed to promoting issues such as sustainability and the responsible  treatment of raw materials. Since the launch of its environmental campaign #ItsInOurHands in late 2019 via the  VEOCEL™ fiber brand, the company has been supporting a movement to enhance awareness and transparency  regarding materials used in wet wipes. The online platform provides extensive data and information as well as  interviews with experts on this issue. The aim is to raise awareness among consumers, while enabling the  industry to access alternatives to fossil-based plastics (for more information, see www.itsinourhands.com). 

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