The Khadi and Village Industries Commission (KVIC) unveiled on New Year’s eve Khadi India’s e-commerce site, eKhadiIndia.com, which catalogues over 50,000 products under more than 500 varieties and various categories. There has been a steady rise in the demand for KVIC products over the last few years, with fiscal 2018-2019 seeing a surge of 25 per cent.

The portal is a step towards building an ecosystem that enables micro, small and medium enterprises (MSMEs) to help achieve the goal of ‘Aatmanirbhar Bharat’, an official release said.

The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials and gifts.

The ekhadiindia.com website will exclusively sell authentic Khadi Trade Mark products.