Nykaa fashion online shopping store with the iconic luxury brand has launched kids wear on its website and app. It will offer over 30 International and Domestic luxury brands covering apparel, footwear, sportswear, toys, and other accessories. It has also taken into consideration the Infant wear and footwear along with focusing on the 0 to 14-year apparel segment.

The brand portfolio includes GAP, Mothercare, Pepe Jeans, Guess, Skechers, Oui Oui, PUMA, Ralph Lauren Junior, Allen Solly Junior, The Children’s Place as well as domestic labels such as PS Kids, AND, Biba, Ruff Kids, Gini & Jony, Miniklub, FrangiPani, Little Muffet and Vanshika Ahuja, according to Indian media reports.

According to chief executive officer Adwaita Nayar, the company will bring together the best of brands with its signature ‘high on style’ approach, focus on discovery and curation via technology, and will strive to serve both existing and new customers well.