News & Insights

JACK&JONES Protect – Go Green In Blues!

Published: April 5, 2021
Author: Manali bhanushali
March 31st 2021: JACK&JONES has always believed in bringing forth comfort and style through their products. Taking it a notch higher, here’s presenting JACK&JONES Protect – the most sustainable denim collection to date founded on the premise of eco-responsibility. 
Featuring fabric made from a blend of BCI Cotton & Polyester from recycled pet bottles, dyed/manufactured using recycled water & no fresh water and used bottle corks for the back patch while the buttons are lead, nickel, cadmium free buttons.
The new range of JACK&JONES sustainable denim is not just a trend but instead a new way of life. With Protect, JACK&JONES is committed to the core values of ethical sourcing, usage of recycled materials and green chemistry by treating the denim with eco-friendly methods like e-flow, ozone & lazer.
This special collection will be available from 30th March onwards on the JACK&JONES India website and all the stores starting from INR2999. For more information, visit
More than a quarter of a century ago, we set out to take on the world. We were just a few guys with our first jeans collection and a passion for denim that couldn’t be denied.
Many years later, we’re still just one of the guys and it’s still all about jeans, but we’ve added a few more people to our team along the way. And yes, we know it takes more than a pair of good jeans to cover a guy’s wardrobe needs. So, we cover the full range from urban sportswear, casual classics, neat suits, accessories and footwear. Basically, we’ve got it covered for every occasion you might end up in.
That’s why we like to think of ourselves as more than just a brand. We’re brotherhood, a club, a community – bonded by denim. And in that community, we have one objective – being there for our guys. Our universe is a drama free zone, it is shopping made easy. It’s good jeans with good vibes. This is the philosophy behind our brand.
JACK & JONES India currently has 70 stores and 482 shop-in-shops spread across the country. JACK & JONES is available online with and present with leading online partners.
BESTSELLER India currently has 209 exclusive brand outlets and is present in over 1,165 shop-in-shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the six BESTSELLER brands JACK & JONES, VERO MODA, ONLY, SELECTED HOMME, JUNAROSE and ONLY & SONS.
BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at

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