ACIMIT, the Association of Italian Textile Machinery Manufacturers, has presented its renewed corporate identity, the result of a collaborative effort involving the association itself and the communications agency Take, which handled the logo’s restyling, new brandbook design, and the development of the new website.
ACIMIT’s new image reflects its evolving and dynamic soul. The logo has been renewed so as to remain faithful to the association’s values, which are strongly rooted in Italy, while accentuating its international impetus, representing the evolutionary nature of the entire textile machinery sector. The official website has been completely renovated both in its look, feel and structure, but remains essentially unchanged in its DNA.
“Creativity, technological innovation, and a coming together of Italian concepts – these are the ideas that have guided us in conceiving and redefining our logo and our association’s coordinated image,” states ACIMIT president Alessandro Zucchi. “The new logo was designed to mirror our organization’s core values, with two main goals: promoting the idea of closeness and coming together, while reflecting a spirit of belonging for all our associated partners, and proposing ACIMIT to the global textile supply chain, communicating Italy’s leadership role in the textile machinery sector.”
In the 2022 edition, the focus of Techtextil will be on sustainability, which is another strong point of Italian textile machinery.
A further innovation announced by ACIMIT is the all- new communications concept promoting the presence of Italy’s textile machinery manufacturers at ITMA 2023, which will be held in Milan from June 8-14 this year. The key communications concept designed to bring people together at ITMA is Shaping the Future, a project developed to link ACIMIT’s core values to those of ITMA, comprising the association’s various activities, initiatives and communications schemes, all of which will be presented with the support of Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. The aim is to promote an immediate desire to shape the future of the textile supply chain, tracing an innovative and ever-changing path. The website and communications initiatives enhancing ACIMIT’s corporate identity, as well as the creative project Shaping the Future, can be viewed online and on the association’s official channels as of end of April.
The next edition of Techtextil, the leading trade fair for the technical and innovative textile sector, will take place in Frankfurt from 21 to 24 June 2022. The return of Italian textile machinery manufacturers to such an important trade fair after the last edition in 2019 will once again see them in the spotlight. The Covid-19 pandemic has increased the demand for special-purpose textiles, especially in the medical and personal protective equipment sectors. So, in 2021 the Italian textile machinery manufacturers registered a growth of their sales for the sector. Exports of machinery for the production of nonwovens have increased by 76% over 2019 and 85% over 2020.
As in past editions, Italian Trade Agency and ACIMIT, the Association of Italian textile machinery manufacturers, are organising an exhibition space reserved for textile machinery manufacturers. There are 29 companies exhibiting in the Italian pavilion. Of these, the following are associated with ACIMIT: 4M Plants, A. Piovan, Aeris, Beschi, Bombi, Bonino, Color Service, Corino, Cubotex, Fadis, Ferraro, Gualchieri e Gualchieri, Kairos Engineering, Lawer, Loptex, Mcs, Mesdan, MontiMac, Noseda, Salvadè, Sariel, Srs, Stalam, Testa, Toscana Spazzole, Zappa. Other ACIMIT member companies exhibit with their own booths outside the Italian Pavilion.
“Techtextil has always been a fair that Italian manufacturers look to with particular interest, comments Alessandro Zucchi, president of ACIMIT. The versatility of the Italian technological supply allows, in fact, Made in Italy machinery to be used in different application fields of technical textiles, meeting the different requests by the many visitors attending the event”.
In the 2022 edition, the focus of Techtextil will be on sustainability, which is another strong point of Italian textile machinery. “Italian manufacturers have been committed to designing sustainable machinery for years, both from an environmental and economic point of view, says Zucchi. Savings in raw materials, energy and chemicals are the basis of ACIMIT Sustainable Technologies project, and the Green Label, which a growing number of Italian textile machinery manufacturers boast, certifies the commitment of the Italian sector to contributing to the sustainability of the textile supply chain”.
