WrapFest 2024, the UK’s premier showcase for the car and surface detailing community, has revealed information of its feature highlights, which include both new and returning favorites to the schedule this October, following the tremendous success of its inaugural event.
In light of the innovation and expansion of the sector, surface decorating will receive special attention, and a thorough instructional program will enable companies to take advantage of the increasing demand for vinyl wrapping.
New & improved
The two-day event (3–4 October 2024) at Silverstone Racing Circuit in Northamptonshire will provide attendees with the knowledge and skills they need to succeed in the vinyl wrapping industry through a comprehensive program of educational talks, demonstrations, and networking opportunities.
A brand-new area for surface decoration will be unveiled by Wrap Fest in response to the industry’s expanding demand. A wide range of items for interior spaces, such as furniture wraps, window films, wall coverings, and window tinting solutions, will be on show at the Surface Decoration Showcase. Attendees will be able to obtain hands-on experience with the newest materials as independent trainers will be available to demonstrate these solutions.
The well-liked Wrap Talks program will provide a varied schedule of talks to give participants the skills and know-how required to succeed in the cutthroat wrapping market of today. As she moderates the panel discussion on “Women in Wrap,” industry leader Paige Walton, CEO and founder of The Vehicle Wrapping Academy, will delve into the distinctive perspectives of women in the field. Afterwards, famous designer Sean Bull, Alpine’s F1 Graphic Designer, will impart his knowledge on how technology, design.
It is also revealed that “Designing Effective Fleet Liveries” would be hosted by Keiran McCabe, owner of RGVA Vehicle Graphics. Attendees will learn how to use cutting-edge methods and industry best practices to create and implement visually striking fleet liveries that enhance brand awareness. McCabe will also discuss how to make vehicles into mobile marketing tools by achieving uniformity across fleets.
Attendees of WrapFest will get the opportunity to hear an exclusive conversation with Chris Edwards, Director of CVI Group, about applications of vinyl that go beyond cars. Edwards will discuss how architectural wraps may revitalize areas, create immersive settings, and explore practical applications that expand design possibilities in his session, “Architectural Wrap and its Role in the Industry.”
WrapFest offers business professionals exclusive chances to learn from senior industry experts and obtain insightful perspectives. This year, WrapFest is offering a unique opportunity for guests to receive personalized guidance from famous vehicle wrapper Yiannimize. On the first day of the event, attendees can book a “business surgery” designed to help individuals who want to elevate their services. It is encouraged for guests who have not reserved a time slot to come and observe and gain knowledge.
Returning favourites
Live demonstrations in Silverstone’s renowned pit garages will take place during WrapFest 2024 once more. Sponsors of the event will have exclusive spaces with installations and educational opportunities from top technicians in the field. Attendees will get the opportunity to observe firsthand the newest wrapping methods, materials, and products designed to meet the increasing demand from consumers for unique and striking wraps.
WrapFest will also see the return of the highly anticipated World Wrap Masters competition’s UK leg. Over the course of two days, up to 20 elite wrappers will compete under pressure in a series of skill-testing and innovative rounds. The victor will go on to compete at the World Wrap Masters Final in May 2025. The judges will assign specific tasks utilizing printed materials, color shift, and new PPF materials for 2024 to this year’s entrants.
In order to give the vinyl and surface detailing community a fully immersive experience, WrapFest 2024 also provides an abundance of other features. Visitors can showcase their own work to other participants at Show N Shine, where they can win daily prizes from the People’s Choice and Judges Choice Awards while receiving feedback on their design, materials, and finish.
