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Introducing Halpern and J Brand’s glittering collaboration; Denim – but make it glamorous.

Published: September 1, 2020
Author: pranali13
Seventies glitz meets classic Americana in the sparkliest partnership of the season.
“I have always loved denim and what could be done with it,” says Michael Halpern, the New York-born, London-based designer behind the eponymous fashion label. He’s discussing his new collaboration with American denim house J Brand, which debuted at London Fashion Week in February alongside his typically dazzling designs, and launches on 2 September. “Thinking about a material like denim and how it could be manipulated into more than just a pair of jeans was really exciting to me. You can drape it, pleat it – you can turn it on its head.”
The 32-year-old designer follows in the footsteps of Simone Rocha, Proenza Schouler, Christopher Kane and Bella Freud, which have all previously collaborated with J Brand. “I’m American,” Halpern tells me, “and denim is something that is so synonymous with American fashion. It is something I have always wanted to experiment with; a collaboration seemed like the perfect opportunity to do so.”
This collection came together in J Brand’s studio in Los Angeles, where Halpern spent a week experimenting with various washing and dyeing techniques, including an Eco Wash process, which J Brand says uses 90 per cent less water than a standard denim wash, and a stretch-denim fabric made with 30 per cent recycled cotton. The resulting nine-piece range (priced from £280) is made up of six pairs of trousers, in denim, lamé coating, snakeskin and leather, and three jackets, including a punky black patent leather balloon-sleeve trench, a softly tailored denim blazer with wide lapels and a viridian snakeskin-embossed leather blazer.

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