At home, loungewear reigns supreme, and while some individuals have already returned to work, it’s a good bet that 100 percent of them are no longer dressed in the stiff uniform of yesteryear. Comfortable clothing must now be able to transition from the couch to the conference room without sacrificing comfort, quality, style, or performance. The epidemic has also prompted more consumers to seek sustainability in their clothing, and Eastman is responding by expanding the availability of its NaiaTM Renew cellulosic staple fibre for broader fashion usage.
The Naia™ Renew staple fiber blends well for T-shirts, comfy pants, jumpsuits, sweaters and dresses, with the following main advantages: inherent and irresistible softness; quick-drying properties; reduced pilling; and low environmental impact. One is more suitable for summer and mid-seasonal lightweight sweaters, where the most common blends are with viscose, silk and cotton. The other is for winter blends, thicker constructions and loft blended perfectly with wool, cashmere and heavier cotton yarns. “More and more brands are looking for sustainable solutions,” Ruth Farrell, global marketing director, textiles, Eastman. Seven out of 10 eco-minded Americans say materials define the sustainability of an item, making fiber selection core to a brand’s evolution.
Nearly three in four sustainably minded Americans say that they want apparel brands to provide relevant information on hang tags, followed by certifications, websites and store signage. Circularity in the textiles industry is more than only using recycled materials, it is about what we produce, how we produce it, extending life through better quality products, and what happens at the end of life.
Seven out of 10 eco-minded Americans say materials define the sustainability of an item, making fiber selection core to a brand’s evolution. Nearly three in four sustainably minded Americans say that they want apparel brands to provide relevant information on hangtags, followed by certifications, websites and store signage. Textiles made with Naia™ Renew offer technical benefits for enhanced longevity. Eastman is one of the few companies in the fashion industry that can produce sustainable fibers at scale. Garments made with Naia™ Renew can be easily laundered at home, maintaining their dimensional stability and shape for a lasting fit, with reduced pilling, all meaning consumers have clothes made to last. The company wants to establish at least three agreements with customers to make measurable environmental impacts by 2025.
