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UNITED COLORS OF BENETTON WELCOMES THE NEW YEAR WITH RAP SENSATION PRABH DEEP

Published: January 24, 2020
Author: TEXTILE VALUE CHAIN

~Unveils the January 2020 cover of popular music magazine Rolling Stone India~

~Celebrates with music, style, art and culture to set the vibe for the year ahead~

United Colors of Benetton kick-starts the Twenty-Twenty with music, style and colors as the explosive and versatile MC & rapper Prabh Deep reveals the January 2020 issue of leading music magazine – Rolling Stone India at Benetton store in Ambience Mall, Gurgaon. Featuring on the cover in a complete Benetton look from the eclectic Fall-Winter collection is the young music talent Prabh himself who is known to have taken the Indian hip-hop scene by storm.

Commenting on the occasion, Mr. Sundeep Chugh, CEO  & MD, Benetton India said “While the world is divided into people from varied ethnicities, cultures, religions and beliefs; music is a force that unites all, regardless of an individual’s background. Just like color, music is the universal language that everyone understands and is often opted for self-expression. Benetton has a longstanding history with music, art, culture and individualism, and young music icon Prabh Deep truly exemplifies that. Benetton and Rolling Stone have been partners since a long time and we are happy to get united by music yet again with Prabh Deep sporting our iconic collection for the magazine’s first cover of the new decade.”

Styled in Benetton’s high on style Fall-Winter, Prabh Deep shared his excitement on the special occasion and said, “As a musician, it has been a big aspiration of mine to be featured in Rolling Stone, a magazine that is revered around the world. I am honoured to be on the cover of an institution that is known for shaping culture across the globe. It’s an honour that this cover was made in association with United Colors of Benetton, a brand that is worldwide known to have empowered art, music and culture. Benetton has been in India even before I was born, and our generation has grown up with this brand, admiring their color plays and unique fashion statements along with a very conscious stand on social causes. The cover shoot styled from Benetton’s exciting collection was extremely fun and I loved every layer of knit, colors & patterns that I am sporting on the cover.”

Benetton’s Fall-Winter collection is an amalgam of all things fashionable and colorful across apparels and accessories. This range is all about mixing up bold & bright colors, quirky prints, display of the Benetton logo and exciting patterns, all in stylish, contemporary silhouettes!!

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