Industry And Cluster | News & Insights

Towelie Oil Absorbent Swims into a World Sailing Event

Published: July 31, 2019

By: Seshadri Ramkumar, Professor, Texas Tech University, USA

Made in India product makes strides into a global sailing event in Japan.

INDO-United States’ collaborative product, manufactured in India will be used in the Hempel World Series Sailing Event in Enoshima, Japan, to be held between August 25th and September 1st, 2019.  Enoshima event will see 600 of the world’s top sailors coming from over 50 countries.

Towelie oil absorbent marketed globally by Lubbock, USA-based E Innovate, LLC will help to meet the sustainability goals of the international sailing event in Japan. Chennai, India-based WellGro United manufactures different versions of Towelie oil absorbent products for industrial and environmental clean-up applications.

It is pleasing to report that the product conceived by me and developed out of United States-India collaboration will be used in the Enoshima Hempel World Series Sailing event in Japan. This scribe has been working on a commercially viable environmentally sustainable oil absorbent since the Gulf of Mexico oil spill in the United States. It has taken a global collaboration to make this effort possible.

Towelie absorbents have been chosen to support the Hempel World Cup Series, Enoshima event’s sustainability initiative. Towelie absorbent will support the event’s goal to reach the World Sailing’s “Sustainability Agenda 2030.” World Sailing’s Sustainability Agenda 2030 outlines how the sport of sailing will contribute to the United Nation’s Sustainable Development Goals.

“This event will require more than 300 rigid inflatable boats powered by outboard gasoline engines to be filled every day. The chance of oil spill is high and we are happy to know that “Towelie” will be on hand to soak up the spills and protect the environment,” said Mark Smith, the event’s sustainability officer.

The use of “Made-in-India,” Towelie, marketed by USA based E Innovate, LLC is a great showcase of global collaboration finding its way into an international event, said WellGro United’s NambiSrinivasan.

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