Wonderful kimonos for women and men, sleep and face masks are the key pieces of the PETA certified and cruelty-free collection, 100% Bemberg™ and vegan
Former professional volleyball player Nilufer Bracco recently launched niLuu, a PETA approved cruelty-free loungewear brand using 100% Bemberg™ by Asahi Kasei that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process.
Bemberg™ is a fiber made from the smart-tech transformation of cotton linters bio-utility materials that are converted through a traceable and transparent closed loop process; the Bemberg™ Ipeker Textile 
fabric’s uniqueness comes from the exceptional quality characteristics achieved in design. The end result is a luxurious fabric so soft and smooth that it is almost like a second skin, breathes like cotton, drapes beautifully like silk, and reflects the cultural tradition of luxury textiles from founder Nilufer Bracco’s native country, Turkey. The first collection released by Miami based niLuu features premium quality kimono robes, sleep masks, face masks, and pillowcases that are available in a variety of deep and vibrant colors, and with a soft-brushed finish typical of premium sand-washed silk.
Designed to not only feel and look amazing but the entire niLuu collection is sustainable, biodegradable and 100% vegan. Ipeker Textile, one of the major Bemberg™ fabric producers in Europe, proudly holds the title as the first vegan fabric producer in the world, receiving Vegan V-Label certificate on around 150 different products that adhere to the guidelines of the European Vegetarian Label, most of them developed with Bemberg™ yarn.
niLuu’s innovative Bemberg™ collection is hypoallergenic, antistatic, easy to care for, and it is also known to have several benefits for the skin.
The breathability of the fabric helps to maintain body temperature; excellent moisture control means the fabric doesn’t dry out the skin or hair in the ways that cotton would and minimal friction against the skin means it is also known to have anti-aging benefits. Speaking of niLuu’s high-quality Bemberg™ fabric, Founder, Nilufer Bracco adds, “Our innovative Bemberg™ vegan silk delivers the best of both worlds. Not only does our luxury fabric feel amazing when you use it, but you can also feel good knowing that it caused minimum harm to the planet when it was produced and that it will leave only the slightest trace when it reaches the end of its lifecycle.”
The luxury textiles brand has also shown its commitment to responsible practices, by partnering with 1% for the Planet pledging to donate 1% of their annual revenue to environmental organizations that work hard to protect our planet.
About Bemberg™ Bemberg™ by Asahi Kasei, is a one-of-a-kind, matchless and original new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Made in Japan, Bemberg™ also delivers on laboratory verified end of life options and a finalized LCA study, signed by ICEA. Today an INNOVHUB report confirms that Bemberg™ filaments disintegrate at 100% and that Bemberg™’s very low concentration of hazardous
substances complies with the limits specified by the UNI EN 13432. This important step builds and confirms a new quality profile that helps define Bemberg™’s more responsible position today and to also measure the smart improvements for tomorrow. It is a unique and contemporary innovation designed for beautiful fashion everyday. Bemberg™ is cool and sensual with a unique, supple drape. It is antistatic and breathable while its soft versatility makes it perfect for The Modern Wardrobe fashions, athleisure and everyday casual wear. Bemberg/Bemberg™ is the brand name of the regenerated cellulose fiber Cupro, produced only by Asahi Kasei.
ABOUT NILUU:
Born in 2020, niLuu was founded by Nilufer Bracco with the vision of combining her expertise in design, with her love for the planet and mission to create economic opportunities for the women of Turkey. niLuu infuses elegant designs with sustainable materials to create PETA approved vegan silk and cruelty-free loungewear for a luxurious and eco-conscious lifestyle. Bracco’s love of fashion, combined with her passion to make a positive impact on the planet and create opportunities for women in her native country of Turkey, is the driving force behind niLuu, a PETA-approved vegan silk and cruelty-free loungewear brand that combines the iconic elegance of traditional silk with a socially and environmentally ethical production process. Speaking of the launching niLuu,Bracco says, “I created niLuu with the idea that we can have the things we love and support a sustainable future for our planet at the same time. I am thrilled to be able to offer a sustainable collection of luxury products that endeavors to support female empowerment, a few causes that I care deeply about.”
