Zhengzhou Yerad an apparel brand has launched a new range of antimicrobial jeans using Amicor Fibre of Thai Acrylic Fibre Co Ltd. Yerad integrates garment design, technical research and development, production and manufacturing, marketing and brand operation. It has set up 20 branches throughout China, including Beijing and Shanghai.
“We are very excited to launch our new anti-microbial denim range. Yerad has a good following among female consumers and we are proud ourselves on bringing new and exciting products to the market. With Amicor we have been able to offer a high-performance product which will help our customers stay healthy, hygienic as well as look and feel good,” said Zeng, head of e-commerce business division.
Amicor is a flagship product of TAF or Thai Acrylic Fibre Co Ltd (Aditya Birla Group). Amicor is a speciality anti-microbial fibre, which is specially engineered by incorporating additives into the core of the fibre. This technology gives exceptional durability and long-lasting anti-microbial functionality to a garment up to 100 washes.
“We are seeing a consumer shift towards anti-microbial products and we are very proud that Amicor has been able to satisfy the needs of the brands as a reliable product. Yerad brand’s massive following will help Amicor to reach more and more consumers and help them lead an active lifestyle,” said Ashwini Chotani, chief marketing officer, TAF.
