Basis on the GDP Announcement, sharing below the perspective by Mr. Vikram Bhatt, Funder, Enrich Salon:
Due to the lockdown, the contraction in the GDP numbers was expected. Government reforms and economic stimulus will be necessary to seed fundamental micros required to revitalize the consumption levels. An upswing will aggregate demand in period of festivity which will define these line of direction of growth for H1CY21.
About Enrich Salon:
Enrich is a leading 22 year old beauty brand and is the largest chain of company owned and company operated chain of hair & beauty salons. From a single salon in 1997, Enrich has evolved into a leading unisex salon chain across six cities(Mumbai, Pune, Bangalore, Ahmedabad, Surat, Baroda)in India today, synonymous with the motto “Love Begins With Us.” Enrich also has a home salon vertical by the name Belita which services woman at the comfort of their homes in 4 of the cities.
Enrich is the first salon chain in India to receive Trusted Salon Mark by IRF (Indian Retail Forum) and the first salon chain to receive accreditation from CIDESCO, Switzerland. There are around 85 outlets in 6 cities with an ambitious growth plan . Monthly footfall of the brand is over 1.20 lakhs. Apart from this the brand also focuses on education and has 6 academies across 5 cities and have trained 700 students last year.
Enrich has a formal Quality discipline since the last 11 years and therefore an ecosystem of single use products & consumables, SOPs, training, audits. The teams have been trained to be compliant because the results of the surprise audits are factored in their performance reviews, incentives and a six-month trend is published in the salon for customers.
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