Corporate / SME News | News & Insights

Aurora used scenic expressions for wall coverings

Published: July 16, 2020
Author: munimji

Us-based leading coating and dyeing company Aurora, has launched fabric wall covering, scenic expressions with the introduction of scenic expression taffeta for high-performance families after substantial research and development.

Wall graphics printed on Scenic Expressions Taffeta have a vivid image that is neither too shiny nor too matte. Scenic Expressions Taffeta is also 90 percent heavier and 80 percent thicker than the competition, making it much easier to apply and remove. It also does a better job masking wall imperfections than lighter, less opaque fabric wall products. Overall, Scenic Expressions has a richer look and feel than comparable fabric products on the market, based on both independent and internal testing.

The Scenic Expressions Taffeta peel & stick product is coated with an easy-to-apply, easy-to-remove repositionable adhesive that eliminates peeling, shrinkage, curling, and wrinkling during installation. A paste-applied version is also available.
Designed for installation in both residential and commercial settings, Scenic Expressions Taffeta meets the key criteria for ASTM F793 Durability Type II. This means it can be used in heavy traffic commercial settings, including nursing homes and hospitals, without worry. This product also has an ASTM E84 Class A Fire Rating.
“Aurora’s product development team has worked tirelessly to develop a next-generation, a digitally-printable family of textile wall covering solutions, which we have branded Scenic Expressions,” Mark Shaneyfelt, director of sales & marketing at Aurora, said in a press release.

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