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March 8th, 2021, Duesseldorf, Germany – Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced United Kingdom-based Tayprint has implemented the Kornit Avalanche HD6 system for efficient, versatile direct-to-garment (DTG) apparel production on demand. This technology effectively replaces the use of screen printing within their operation, reducing their cost per print while making short runs profitable, eliminating inventory and resource waste, speeding production, and ensuring nearly unlimited design capabilities, applied to a broad array of materials, using a single eco-friendly ink set.
While Tayprint predominantly serves as a provider of large-format digital printing, delivering approximately 500,000 square metres of imprinted product annually, they had established a screen-printing operation, as well, generating roughly £200,000 in t-shirt sales per year. While this provided a strong profit channel, screens offered limited growth potential, as order volumes were shrinking, customers demanded quick turnaround, graphic capabilities were limited, and setting up was a drain on both labour and materials. Each of these drawbacks are addressed by Kornit’s on-demand digital production technology, which enables suppliers to imprint apparel in any quantity, using a single-step process, completing the process in mere minutes.
“Screens were no longer economical, and Kornit provided the reliable, robust solution and support we needed,” says James Miller, General Manager at Tayprint. “The finished garment has terrific hand feel, for a better product that’s easy to sell to our customers. With this fast, efficient digital technology in place, we expect to expand this part of our business, and have produced a model to integrate with online business startups, which would’ve been a poor fit for screen-based print operations.”
“Today’s consumers are increasingly thinking and operating in digital terms, and it’s on suppliers to evolve and meet their demands using digital means,” says Chris Govier, KDEU Managing Director. “Screens will always have their place, suited to bulk orders of graphically simple products, but producers need a capability for on-demand production at the speed of digital, which is what Kornit provides. Tayprint is clearly intent on growing their business by giving the market what it demands, and we have no doubt they will succeed.”
About Kornit Digital
Kornit Digital (NASDAQ:KRNT) develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry: Digitally printing with a single ink set onto multiple types of fabric with no additional finishing processes. Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide. For more information, visit Kornit Digital at www.kornit.com.
