Targeting 100 per cent growth in garment division, Maral Overseas, Noida is coming up with a new factory.
Part of US $ 1,114 million LNJ Bhilwara Group, Maral Overseas has improved its productivity in recent years, used advance technology for better monitoring and added prestigious buyers to its portfolio.
The target now for the firm is to double its garment manufacturing capacity in next 2 to 3 years. The revenue from apparel manufacturing, which is currently Rs. 113 crore, too is expected to reach Rs. 300 crore.
The company, having two garment factories in Noida, was able to increase its productivity by overall 12 to 15 per cent.
At the same time, it has also reduced the Defects per Hundred Units (DHU) in the company, which was earlier around 10 per cent, to just 2.5 per cent – helping the company achieve its production target on time.
Besides, now there is no repair time required in the organisation as majority of the production follows ‘do it right the first time’.
for the textile and apparel business. The ‘Make in India’ initiative by the Indian Government needs to be leveraged to achieve higher capacities and be globally competitive. Despite the uncertainties caused by the pandemic, we have continued investing to expand our capacities and upgrade our technology.”
Explaining the initiative of the company Sanjay Janghala, Vice President of the company and who is responsible for garment division told, “Various in-house training and counselling activities, incentive plans, reduction in required manpower at the shop floor, changed the mindset of middle-level management as well as changes in the teams and installation of Qapp (for Quality Management System) helped us for overall improvement. Now our production is almost 1.5 times more compared to our previous record with the same infrastructure.” He further adds that clients of the company are happy with these efforts.
The company does have the advantage of vertical integration and as Sanjay also claims the company passes the margin of integration to the buyers. It also helps the company to control its overall costing.
The company mainly produces tees, polos, sleepwear, loungewear and working with prestigious brands like adidas, Schiesser, Marco polo, Blair, VH and few others. The average FOB is its products is US $ 5.
The new factory will be also in Noida and it is expected to start in February 2021.
The existing garment manufacturing capacity, which is 15,000 pieces per day, will be more than 24,000 pieces per day, once the new unit gets operational.
The initial plan is to install 300 stitching machines in this new facility. This unit will follow the same product line of the company and will cater to existing customers mainly. The overall target of the company is to touch 30,000 pieces per day, maximum in the next 3 years.
“Indian manufacturers continue to anticipate better export opportunities in the future. While the textile sector’s share in overall Indian exports stands at 11 per cent, the total exported goods have remained stagnant at US $ 40 billion since fiscal 2015-2016. However, with an increasing focus on self-reliance, India is well on its way to increasing its share of global trade in textiles,” concludes Shantanu.
