Industry And Cluster | News & Insights

Sonam Bajwa in Collaboration with Label Varsha

Published: July 8, 2020
Author: TEXTILE VALUE CHAIN

Indian Model and Actress, Sonam Bajwa is known for her stunning shots and talented ways of working with the camera, owing to her 2014 lead hit ‘Punjabi 1984’ and debut in Bollywood with ‘Street Dancer 3D’ collaborates with sustainable Indian Ethnic Wear Brand, Label Varsha.

From the comfort of her home, Sonam still looks ‘studio shot worthy’ adorned in her mild pink salwar suit intricately woven, and we wish we had it, owing to this summer heat! The light and breathable fabric looks good enough to lounge in, as well as fit for a get-together or gathering. Label Varsha (www.labelvarsha.com), an Indian ethnic wear brand for women, has propelled the traditional clothing industry, owing to its sustainable practices.

Sustainable fashion has been adopted by various individuals, especially when they have had the chance to put their ways and practices of habitual buying into perspective because we have all been within the four walls of our homes. In this time, we realize just how little of the materialistic aspect comes into play when it boils down to just your survival.

Label Varsha propagates eco-friendly and tenable garments within their wide range of collections, the sturdy fabric ensures wear and tear is minimal and the ‘wear to discard’ approach is not adopted by its consumers. They have a variety of Anarkali suits, straight-fit shararas, and kurtas to choose from, which intermingle contemporary thought with a traditional perspective. Classy, chic, and modish, Label Varsha is the perfect example of a powerhouse Indian ethnic wear brand of 2020.

Sonam Bajwa, a popular face within her native and neighbouring industries has collaborated with this brand, portrays her eco-conscious and modish style to her admirers. She looks awe-worthy doing it as well!

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