Industry And Cluster | News & Insights

PM’s call to be ‘vocal for local’ & unrest between India & China escalate homegrown brands across India

Published: July 11, 2020
Author: Nikhil Shinde

With the collapse of supply chain, companies facing bankruptcy followed by mass unemployment, and the overall impact of the pandemic caused by COVID-19 on all the sectors barring only essential goods, global as well as Indian economy is in shambles today. While the countries are looking at ways to save its people from getting infected with the virus asking them to stay indoors and maintain social distancing, the Governments across nations are forcing a recession or even a depression in the process. In developing rescue strategies and to survive this pandemic hale and hearty, the Government of India has been proposing measures and packages in order to keep the economy running.
As the country is reeling under the impact for more than 2 months of lockdown today, Prime Minister Narendra Modi had well in time announced a Rs. 20 lakh crore worth of stimulus package while also promoting ‘Made in India’ products, urging citizens to be ‘vocal for local’ brands in an address around a self-reliant nation on 12 May. A number of fashion brands began pushing ‘vocal for local’ themes across all of their marketing and advertising campaigns and last mile sales pitches, and this started catching on with the consumers. They have started looking for Made in India tags on the products they are buying and this has further escalated with the most recent military standoff with China.

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