Industry And Cluster | News & Insights

New Instagram commerce eligibility requirements from Jul 9

Published: June 27, 2020

Instagram recently announced new commerce eligibility requirements that expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on the platform. The updated requirements go into effect on 9 July in all countries where Instagram Shopping is supported. Any eligible business or creator account with at least one eligible product can use shopping tags to drive people to its website to make a purchase. US businesses that are part of Instagram’s checkout beta can drive people to purchase directly in app. The requirements will provide greater transparency for people and businesses, and a more trusted shopping experience, Instagram claimed on its website. With this new policy, businesses must tag products on Instagram from a single website that they own and sell from, so that people have a consistent and trusted shopping experience. When businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. If a business is not approved, they will be offered a clear reason so they can take the necessary action or appeal. New businesses will go through Instagram’s updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to come into compliance. In the future, the updated commerce eligibility requirements will apply to all businesses that sell products on Facebook commerce surfaces.

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