Amazon India said that the MoU will have an impact on the work of over 600 weavers from 17 villages of Maharashtra.
Maharashtra State Handlooms Corporation has signed a Memorandum of Understanding (MoU) with Amazon India, as part of the which the ecommerce company will launch handloom products maker, Indrayani Handloom on its marketplace.The association is expected to increase the customer base for the company which will launch with over 700 products on the platform.
Amazon India said that the MoU will have an impact on the work of over 600 weavers from 17 villages of Maharashtra.PrakashNakulPatil, Chairman, Maharashtra State Handlooms Corporation, said “We are delighted to be on board with Amazon India as this is an excellent avenue for the local handloom weavers to showcase and sell their products. These weavers from 17 different villages of Maharashtra are intrinsic to the weaver community and their work supports the livelihood of many households. We believe that this partnership with Amazon India will help in expanding their reach and provide employability, besides also offering the best-quality traditional products to millions of customers from the country,”
In the last three years, Amazon said that through its Kala-Haat initiative, it has boarded more over 2400 weavers, co-operatives, artisans and APEX bodies (including National Award-winning weavers) to sell online.Commenting on the new partnership PranavBhasin, Director, Seller Experience, Amazon India said “In line with our mission to transform the way India buys and sells, Amazon India has been continuously working towards enabling small and medium sellers, to embrace online selling and expand their business….The launch of Indrayani Handlooms on the Amazon marketplace is yet another step in our sustained commitment towards the weavers and the government in its effort to drive growth and employment in the respective state economy.”
A Government of Maharashtra undertaking, Maharashtra State Handlooms Corporation Ltd., Nagpur was established in 1971 with the objective of supplying improved equipment and accessories, raw materials for the handloom industry and buying finished products created by them.
