Industry And Cluster | News & Insights


Published: August 28, 2020
Author: Rishika Keyal

This Novak Djokovic and Youssef Sy capsule collection is a story of inspiration, admiration and respect. In partnership with Youssef Sy, Lacoste has designed a capsule collection dedicated to the world number one, Novak Djokovic.

Youssef Sy created the first Novak character in 2016, after his victory at Roland-Garros. At the time, the artist illustrated a few facets of the player’s personality in an offbeat way.

“After my meeting with Louise Trotter and her team”, he confides, “we agreed that we wanted to give the concept a bit more depth by combining it with values dear to Novak and Lacoste. His tenacity in holding onto his number one spot, his dedication to work and the way he passes on his abilities via his foundation and shares with his fans are the values I wanted to highlight in my drawing”.

The design also integrates graphics evoking nature. Youssef Sy has chosen to incorporate elements such as mountains and the sea in a tennis ball in order to illustrate the balance between Novak Djokovic’s tennis career and the importance he gives to well-being off the court.

Lacoste is thus bringing out an authentic collection born out of the meeting between two people with a passion, one for art and the other for tennis.

As a reminder, on the 23rd of July, Lacoste, Youssef Sy and the Etendart association brought a tennis court back to life in Clichy in France with a unique design inspired by the Novak character created by Youssef Sy.

The aim of this completely refurbished tennis court with a modern and urban design is to offer free access for play to local communities, both for novices and for dedicated players.


The Novak Djokovic and Youssef Sy collection is available from the 26th of August in selected Lacoste stores, from partners and at

Who is Youssef Sy?


He is a graphic designer based in Tokyo since 2011. He is also a freelance and also developed his own  brand : TAKE IT YSY, between France and Japan.This French designer has successfully established the style of his “Take it YSY” brand with completely original  tee-shirts.

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