Due to a change in marketing strategy, khadi sales figures have jumped from ₹1,070 crore in 2014-15 to ₹3,215 crore in 2018-19—a quantum jump of over 200 per cent, according to Vinai Kumar Saxena, chairman of the Khadi and Village Industries Commission (KVIC), who said the total turnover of khadi and village industries products last year was ₹74,315 crore.
Similarly, in the village industries sector, sales increased from ₹31,965 crore in 2014-15 to ₹71,100 crore-a growth of over 122 per cent in the last five years, Saxena told Fibre2Fashion in an interview.
