HeiQ and The LYCRA Company, leaders in textile technology innovation, announced today that they will launch the LYCRA ® freshFX ® brand with HeiQ technology in the China market.
HeiQ and The LYCRA Company launch the LYCRA® freshFX® brand in China, using HeiQ technology.
LYCRA freshFX brand with HeiQ technology will offer consumers the renowned LYCRA fiber benefits of lasting comfort, fit and shape. The partnership aims to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly. Fabrics featuring this technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China. Once certified, garments are eligible for identification at retail via physical or virtual hangtags.
The all-day benefits of LYCRA freshFX brand with HeiQ technology will help consumers feel more comfortable and confident even after extended use. Garments with these freshness and hygiene innovations also have the potential to be laundered less, which would reduce water and energy consumption. The new generation of Chinese consumers are much more tech-savvy and looking for more comfort and functionality in their everyday clothes.
