Indian textiles minister Smriti Irani the previous day released the cellular app and backend internet site for Handloom Mark Scheme (HLM) at the event of country wide handloom Day. She additionally inaugurated the ‘My Handloom’ portal for individual weavers and establishments for making use of for diverse blessings below authorities schemes, handloom advertising and marketing help and awards. The minister stated the Handloom Mark is being promoted to offer collective identification to the real handloom products.The Textiles Committee Mumbai has advanced the cellular app with a backend internet portal to absolutely digitise the technique of registration. The app in English and 10 different languages will permit weavers to use for Handloom Mark registration via the consolation in their homes.The app facilitates confirm the genuineness and originality of the product via particular and dynamic QR code labels affixed on every handloom product, in line with an authentic release. A two-week social media marketing campaign turned into additionally released for the handloom weaving community. Further, to sell handloom, a hashtag #Vocal4Handmade has been started.
