Quote by Mr. Prashant Agrawal, Managing Director, BRFL Textiles Pvt. Ltd, on the growth of festive demand in the textile industry:
“We have been witnessing strong demand for the festive season and we are seeing a significant growth in exports as well. During the pandemic, domestic business went on a pause mode and export orders dried down. However, since the onset of the festive season, orders have started flowing in, and the industry is on the path to recovery. The fall in cases and strong vaccination efforts are encouraging retailers to plan for a big festive season, and there is a growing sense of hope within the industry. There is a strong revival in the buying sentiment, and we are expecting a huge uptick in demand across the festive season till the year end. We have been consistently ramping up the production to meet the growing requirements of the market, and we are looking to scale it up further as a result of this exceptional festive demand across domestic markets. We will continue to build on this momentum, and hope that the festive season continues to bring a cheer to all industry stakeholders.”
