Bergen op Zoom, Netherlands – EMG, the industrial technology marketing communications specialist, has joined AMEC, the international association for the measurement and evaluation of communication. Membership comes as a further illustration of EMG’s commitment to measuring campaign success through verifiable analytics, and the agency’s outward-looking and international strategy.
“The role for utilising the latest qualitative and quantitative analytics tools has never been more important in measuring client campaign success, amid the diversification of communication channels,” says Rikke Wivel, CEO at EMG. “By aligning ourselves with AMEC’s best practices, our clients will further benefit from our dedication and accountability in terms of reporting, planning, and demonstrating impact.”
AMEC is the world’s largest media intelligence and insights professional organisation, representing companies that supply media evaluation and communication research and global communication professionals committed to best practices in measurement and evaluation of communication. Since its founding in 1996, AMEC has grown to encompass over 160 members in 86 countries globally. It is renowned for introducing an industry-wide consensus on measurement and evaluation best practices, including the recently redrafted Barcelona Principles 3.0. Members include specialist service providers in monitoring & evaluation, as well as PR agencies from across the communication funnel.
According to AMEC’s Global Managing Director, Johna Burke, the organisation can greatly benefit from EMG’s unique insights on effective internal and external B2B communications. “We value proactive new members like EMG, who are coming forward and bringing their own thinking into the mix on how effective messaging is evolving for their clients,” she notes. “Having a global footprint and a diverse member mix of communication expertise will be even more critical in a new normal.” Furthermore, “the need for holistic thinking will be essential as the prevalence of artificial intelligence and machine learning increases in communications, raising questions about their actual efficacy”, Burke adds.
Joining AMEC reinforces EMG’s collaborative strategy, which is exemplified through the founding of the Eurocom global network of marketing communications agencies. As part of AMEC, EMG has the opportunity to contribute to working groups that benefit and educate fellow members on tomorrow’s communications trends and challenges.
“We are excited about becoming an active member of AMEC, so that we can lend our voice to industry defining discussions at both in person and virtual events. We look forward to sharing our knowledge on effective communications in industrial sectors that include materials, chemicals, plastics, and technology,” Wivel concludes.
