Industry And Cluster | News & Insights


Published: August 13, 2020

National, 13th August 2020: As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity.

Blackberrys emphasizes on the patriotism fervor with this special campaign to encourage the people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign also celebrates the noteworthy contribution of people from different walks of life that tugs at every person’s heartstrings. A firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, the brand also promotes its exquisite range of home-made masks through this campaign that have now become an essential accessory to be owned.

The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus.

The details of this exclusive offers are as follows:

Ø  On purchase of limited edition I-Day Tech Shield Mask and T-shirt, brand will donate PPE kits to a NGO for the Frontline warriors

Ø  Offer valid across & stores operational as per government directives

The campaign will be launched and promoted across Blackberrys’ social media channels through a series of posts and videos.

So this Independence Day, come and join hands with Blackberrys and show your love to all the frontline heroes.

Campaign Links : 

About Blackberrys

Since 1991, Blackberrys has been a curator of fine clothing and wardrobe essentials for the quintessential men of today.  From the boardroom to nightlife, Blackberrys has been an integral part in defining the stylish men of today who are ambitious, fashion-forward and an inspiration to their peers. Known for its impeccable fits and designs, Blackberrys is credited with many firsts in the country including importing the finest fabrics from the world, launching Knitalia – India’s first 100% cotton knitted range of apparels, introducing products like Jack Pack – India’s first packable, wrinkle-free blazers; wrinkle-free khakis to certified “whitest shirt in India.” Addressing the burning drive of the progressive men, the brand today stands as the one-stop shop for formal, ceremonial and casual fashion wear.

Present in over 350 cities in India, Blackberrys today operates more than 280 exclusive brand outlets and 800-plus multi-brand outlets, making fashion accessible to aspiring and driven men. In 29 years of its journey, the brand has won a plethora of accolades including, The Entrepreneur of the Year at CMAI Awards 2017, Emerging Company of the Year by Zee Business in 2019, Images Most Admired Brand of the Year for Men’s Western in 2019, North India Franchise awards and many more.

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