Amazon India recently signed a memorandum of understanding (MoU) with the Silk Mark Organisation of India (SMOI) to launch an exclusive Silk Mark store with Silk Mark-labelled products through multiple sellers associated with the organisation.
The launch will help showcase over 3,000 products initially and customers will get access to Silk Mark-assured genuine pure silk products like sarees, dress materials, salwar kameez sets, scarves, stoles, jackets, shirts, ties, etc.
Through this collaboration, Amazon.in will have a significant impact on the lives of numerous weavers and craftsmen associated with more than 4,200 Silk Mark authorised users across India, Amazon said in a press release.
SMOI sellers can avail of additional benefits by selling their products on the Amazon India marketplace that include discounted referral fees, support with shipping and delivery of products, imaging and marketing support, technical training and business and sales support.
This association will also enable an expansion of the customer base for these weavers and sellers, bringing in greater recognition for their work and providing more employment opportunities.
Silk Mark certification is an initiative of the Central Silk Board under the ministry of textiles.
