Myntra, leading fashion portal, has strengthened its kidswear portfolio by launching ‘Justice’, an exclusive girls’ tween fashion brand known for inspiring individuality, self-confidence… As a part of the association, the product range will also be available on Flipkart.
To begin with, Justice is offering a wide range of selection in daily casuals and athleisurewear that caters to all the occasional needs of a tween/teen girl, offering trendsetting wardrobe solutions that are in vogue and high on fashion.
Tweens is a new sub-category emerging on Myntra. The addition of Justice brings a unique proposition to the premium segment in tweenwear, a space occupied by very few brands.
The association with the Group allows Justice to foray into one of the largest markets in the tweens segment, while also reaching every part of the country and engaging with Myntra and Flipkart’s large consumer base.
Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group said, “Flipkart group holistically caters to the fashion needs of people under one roof and, the tween category is an integral part of the overall value proposition in the segment. Our partnership with Justice gives our House of Brands portfolio a leg up, further strengthening the category on the platform. Being a nascent category, a majority of shoppers look at either the kidswear or the adult segments for the right fit for tweens; we aspire to solve for this and grow this as an independent segment many folds on our platform with a sizable contribution from Tier-I and Tier-II cities..”
Ralph Gindi, President of Bluestar Alliance stated, “Justice is growing internationally at a rapid pace, and we are very excited to extend our footprint into the Indian market. The brand connects globally with so many girls through our mission and trend-right products. Bringing the Indian tween girl the Justice experience through our partnership with the Flipkart and Myntra was the perfect next step.”
