Apparel Export Promotion Council (AEPC) held a webinar on sourcing of viscose fabric in association with Birla Cellulose. The event is an effort towards AEPC’s aim to fill the supply gap of viscose fabric in India.

Dr. A. Sakthivel, Chairman, AEPC insisted that India needs to increase domestic supply of quality viscose fabric at the right price for increasing its presence in manmade fibre (MMF) based garments. The Government is also bringing out Production Linked Incentive (PLI) scheme for the MMF segment.

PMS Uppal, MD, Pee Empro Exports was of the view that today, the customer looks at the full bag comprising R&D, design, innovation, speed and price. Exporters need to give them a total package. The customer is looking at 50 days from order to shipping. Apparel manufacturers need to improve their basket.

“Viscose is made by a very limited number of producers. Ten producers make 80 per cent of the world’s viscose. They tend to be clustered in China, Indonesia and India. Combination of brand pressure, regulatory enforcement and supplier implementation can clean up viscose production relatively quickly,” highlighted Sudhir Sekhri, Chairman, Export Promotion Sub Committee, AEPC.

Textile companies also took part in the event and assured support to the apparel exporters. Dhruv Shah, Director, Shahlon Industries – Liva Partner said, “We encourage exporters to ask for any specific quality that they want us to manufacture in India at a cost-effective price with yarn supply from Birla Cellulose. We have all the facilities in-house to help support the Make in India campaign of our Prime Minister.”

Dharmesh Patel, Director, Eagle Silk Mills, said, “India must target international branding of our garments to promote it in the global market. We are ready to serve all our garment exporters with new and creative fabrics.”