Apparel, Fashion & Retail | News & Insights

IDÉ House of Brand Introduce a New Collection of bluesign® PRODUCT

Published: October 29, 2024

Author: TEXTILE VALUE CHAIN

IDÉ House of Brands (idegroup.eu), As part of the newest collection for their sports and leisure brand, iwear (URL), the largest privately-owned promotional goods supplier in the Nordics is pleased to announce the release of its first bluesign® PRODUCTs. The first iwear designs created from 100% bluesign® APPROVED materials are being unveiled by IDÉ House of Brands, the world’s first promotional products firm to receive certification to manufacture bluesign® PRODUCTS.

They will be the first pieces of iwear to bear the esteemed bluesign® PRODUCT label when the Autumn/Winter 2024 season arrives. This accomplishment highlights IDÉ’s dedication to minimizing environmental impact and guaranteeing product safety across their supply chain, further solidifying their position as a leader in the promotional product sector. This launch marks an important turning point for Bluesign® in the industry’s adoption of clean chemical management techniques.

Lasse Lauritzen, Founder and Chairman of IDÉ House of Brands:

“We are committed to reducing our environmental impact and continuously improving our environmental performance as an integral part of our business strategy. Becoming a bluesign® SYSTEM PARTNER was a natural step forward in our sustainability efforts. Joining the bluesign® network gives us the tools and support to take full control of our supply chain in terms of environmental impact. It pushes us to set higher standards and increase product safety throughout our product selection. We’re thrilled to see many of our partners follow suit, and together, we’re setting a new benchmark for the entire industry.”

Quote from bluesign CEO, Daniel Rüfenacht:

“IDÉ House of Brands is setting a strong example of how companies can lead by action in the promotional products industry. By introducing bluesign® PRODUCTs and integrating bluesign® APPROVED fabrics into their iwear collection, they are demonstrating that responsible production and high-quality products can go hand-in-hand. We are proud to partner with IDÉ in their clean chemistry journey and look forward to continuing to support them as they set new standards in environmentally responsible manufacturing.”

For more information about IDÉ’s sustainability work and their partnership with bluesign®, please visit IDÉ House of Brands – Read more about our sustainable business practice (idegroup.eu).

About IDÉ House of Brands

IDÉ House of Brands is the Nordic region’s leading supplier of promotional products to the corporate market. IDÉ House of Brands has 37 years of experience in concept development, design, production, and logistics of promotional items, and delivers complete solutions within uniforms/workwear, gifts/internal strategies/HSE, campaigns and promotional products, event concepts, large formats, office supplies, and printed materials.
www.idegroup.eu / www.idegroup.no / www.idegroup.dk / www.idegroup.se / www.idegroup.is