Kolkata: Indian Chamber of Commerce (ICC) announced the launch of a ‘Web Store’ to showcase exquisite collection of Indian textile, handloom, apparel, garments, khadi, jute etc. by the MSMEs.

The three-day long global online L2G (local to global) exhibition for Indian products under Atma Nirbhar Bharat Campaign is scheduled to begin on December 14, 2020, ICC said in a statement.

The ‘Web Store’ will hold virtual buyer seller meets and is being backed by the Indian Missions in Middle East, Europe, America etc. The event is going to encourage international buyers as well as Indian sellers to take part, interact and expand networks worldwide. The exhibition will mainly focus on business to business dialogues. A dedicated website has also been launched to facilitate the ‘Web Store’.

“With India going for resurgence after the Covid-19 outbreak, ICC has taken the initiative to provide a platform to Indian sellers where they can exhibit their products at a very low price, start a fresh dialogue with their international importers to tap into the international markets and to run the wheels one more time in this pandemic,” said Rajeev Singh, director general, ICC.

ICC has been the nodal organization for the Ministry of Commerce & Industry, Government of India to promote exports of textile and allied products internationally under the Market Access we are trying to emerge out of this epidemic. Specially where the business has taken an immense hit and the industry has seen its all-time low, Scheme.