Work from home trend sparks the introduction of new eco-friendly fibers
September 29, 2020; Lenzing, Austria and Seoul, South Korea – The COVID-19 pandemic
has changed the clothing preference for many consumers as they now spend much of their time at home. Nowadays, more consumers look for comfortable, versatile, and sustainable apparel that can be worn for multiple occasions and last longer.
Riding on this trend, global fiber producers, Lenzing and Hyosung, have teamed up to develop a Home Everywhere collection of performance fabrics that feature their renowned fibers and yarns to offer consumers comfortable, sustainable and attractive loungewear and activewear.
“We are delighted to continue our partnership with Hyosung this year to develop more
eco-friendly fiber collections that offer the combination of everlasting softness, comfort and
performance,” said Andreas Guertler, Senior Manager of Global Business Development Active Sportswear at Lenzing. “With COVID-19, consumers are becoming more mindful of the world around them, triggering a greater demand for sustainable products that can help safeguard the planet. At Lenzing, we are committed to collaborating with more like-minded industry partners like Hyosung, as we continue to promote greater sustainability through textile innovations.”
The Home Everywhere collection is comprised of three fabric concept groups, which includes a variety of unique blends featuring Lenzing’s cellulose fibers and Hyosung’s range of multi-function spandex, polyester and nylon fibers. Key features are as follows:
1. Deep, Rich Color features Hyosung’s creora® Color+ and TENCEL™ branded modal fibers with Eco Color technology to provide all-over, saturated color without grin through.
2. Soft Touch collection highlights Hyosung’s 100% recycled regen aerolight polyester with
TENCEL™ Modal fibers with Micro technology for sustainable, ultra-soft and light-weight comfort.
3. Functional collection includes Hyosung’s Mipan aqua-X nylon with TENCEL™ Lyocell fibers offering cool-touch, UV protection and moisture management.
“Our friends at Lenzing have been an ideal partner in the development of this innovative and sustainable fabric collection, which will enhance long-lasting comfort, performance and
versatility consumers are craving in their apparel today,” said Simon Whitmarsh-Knight, EMEA Marketing Director, Hyosung. “Collaboration is the way forward as the textile industry seeks creative & performance solutions throughout the value chain and to meet changing market dynamics.”
Lenzing and Hyosung will be presenting the Home Everywhere collection at Interfilère Connect taking place online through October 24, 2020, and Performance Days Munich December 9-10, 2020.
About Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.