HP India unveiled its Diwali campaign, “Stories of India with HP,” during Diwali week. It tells a moving story of legacy preservation in the digital age by fusing technology and culture. The ad centers on Sharad, a retired storyteller who stands in for a generation that frequently feels left behind by the fast-paced, technologically advanced world of today. Through Sharad’s trip, HP demonstrates how AI may help preserve folklore and bridge generations through creative storytelling.
With “Stories of India with HP,” the company reaffirms its dedication to empowering storytellers, creators, and the elderly while presenting a picture of a future in which innovation and culture coexist together.
The ad uses the story of Sharad, who is at a crossroads after retirement and is searching for purpose until his granddaughter pays him a visit on Diwali, to emphasize the need of conserving folklore. He acknowledges that traditional storytelling is in danger of being lost in the digital era as he tells her his favorite tales. With the help of his daughter, Sharad is exposed to HP’s AI-powered tools, which enable him to create his own YouTube channel and animate his stories.
Ipsita Dasgupta, SVP & MD, HP India market, commented on the film’s premiere, saying, “At HP, we believe that technology has the power to preserve the heart and soul of our cultural heritage.” Our movie demonstrates how technological advancements like artificial intelligence (AI) may bridge the gap between the past and present and bring generations together via the power of classic stories. In order to preserve the depth of our legacy for upcoming generations, we hope that this story will encourage everyone to embrace innovation.
The movie has received over 26 million views on various platforms since its premiere. The movie has been well appreciated and has emotionally connected with viewers.
Link to the film: https://www.youtube.com/watch?v=YRZjZUFpSkE
Visit www.printlearncenter.com/hpdiwali and encourage your Nanu-Nani/Dadu-Dadi or any elder to write or record their favourite mythological stories, regional folklore or local legends. Submit your story, and we’ll transform it into a visual experience using the magic of AI and share it with the world of children out there! Plus, receive free downloadable characters from your story with a special credit to you!
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.
