The well-known lifestyle company Banana Republic forays into home goods with “BR Home.” The launch of BR Home is part of Banana Republic’s strategy to broaden its appeal to the “modern explorer.” This collection features many pieces made by expert artisans from throughout the world, highlighting the brand’s dedication to quality and craftsmanship.
“At Banana Republic, we are all about embracing self-expression and exploration, not only in fashion but also in how you decorate your home,” said Sandra Stangl, President and CEO of Banana Republic, in response to a question about her opinions on this new endeavour. We are committed to providing our consumers with products of great quality, classic designs, and adaptable styling that suit their individual lifestyles.
As part of the brand’s ongoing transformation plan, Banana Republic also entered the home textile market earlier this year. Since then, Banana Republic has expanded the range of products it offers, including forays into athletic wear and babywear.
BR Home has developed its own dedicated website to make buying for these innovative new goods even simpler. By the end of September, BR Home products will also be available in a few Banana Republic locations across the country, with two exclusive pop-up stores debuting in New York City and Los Angeles.
