Over the past few years, DIY (Do-it-yourself) home decor has emerged as a new trend among individuals who want to decorate their living spaces with personal aesthetics. With the advancements in materials and technologies, this concept of home decor has evolved beyond crafts and small projects. Now enthusiasts are exploring innovative idea’s and incorporating new methodologies to design and decorate homes. Home decor includes a wide variety of items such as furniture, art, plants, and other decorative accessories. In this article, we are going to discuss the latest trends in DIY home decor that can transform businesses in this domain with enhanced creativity.
Latest advances in DIY home decor that can revolutionize businesses in this domain
With the rising environmental consciousness among individuals, many DIY enthusiasts are embracing sustainable practices in home decor. They have started using eco-friendly and socially responsible materials such as organic cotton, recycled materials, and natural fibers when decorating a home. For instance, many enthusiasts have started including furniture made from reclaimed wood, bedroom and dining rugs made from natural materials, decorative materials made from natural materials such as bamboo or jute, and mattresses made of organic cotton. In short, this sustainable approach to decorating homes is going to help individuals renovate their living spaces by adding unique and beautiful designs, minimizing environmental impact, and promoting ethical practices.
Furthermore, technological advancements have extended the roots of home decor with the integration of smart home devices. Due to the rising inclination of individuals towards using smart assistance devices, many DIY enthusiasts have started incorporating electronic items such as automated curtains, smart lighting, and voice-controlled assistants to operate various products such as TVs, fans, doors, and many others. The integration of modern technology such as artificial intelligence and the Internet of Things (IoT), has further introduced the use of customized smart mirrors, DIY smart planters, and interactive wall displays, enabling individuals to experience optimal convenience and add value to their homes.
In addition, the surge in Bohemian style has become a rising trend in the DIY home decor sector. This kind of style follows unique and nature-inspired designs that give an exceptional look and feel to the homes. Such designs are characterized by earthy tones, botanical elements, and textured fabrics. For example, macramé wall hangings, handmade jute rugs, and DIY terrariums are some of the Boho style-based home decor items that are gaining huge popularity among individuals these days. This type of style also includes natural materials such as wood, stone, and rattan while designing furniture and other decor items that add warmth and authenticity to DIY creations.
How is social commerce revolutionizing the DIY home decor sector?
Nowadays, the ever-evolving DIY ecosystem is continuously adapting to changing technologies to meet the growing demands of customers across the globe. Social media channels have significantly strengthened DIY marketplaces ranging from private sellers to big box stores. Platforms such as Instagram and Pinterest have become hotspots for DIY inspiration. Through these platforms, many DIYers share unique project ideas, useful home decor tips, and hacks, providing a unique ability to engage audiences, gather feedback, and offer superior customer service.
In recent years, the emergence of B2B marketplaces has gained huge momentum. For instance, marketplaces such as ManoMano and Bricoman have offered huge benefits for DIY e-commerce. They have mainly helped DIY home decor items providing brands to reach targeted audience, increasing their visibility and higher conversion rates. Marketplaces such as Facebook or Instagram can significantly support these brands for advertising, product listing, and offering a higher level of security than other e-commerce channels. Additionally, the rise of niche marketplaces has further changed the dynamics of the e-commerce landscape. Niche marketplaces such as BricoPrivé and Distriartisan are gaining popularity in the DIY sector by catering to a unique set of customers looking for specialized products. The changing preferences of customers for choosing unique home decor items are expected to increase the demand for niche marketplaces in the upcoming years.
Recent acquisitions by leading players that businesses in this sector should pay attention
The DIY home decor industry is experiencing significant growth due to the increasing willingness of consumers to spend more on home decor items. Many leading players in this domain have undergone a series of mergers, collaborations, partnerships, and acquisitions to stay ahead in the competitive landscape. For instance, in October 2023, Dash Square, a leading innovative designer brand announced its acquisition of Ashley Furniture Homestore, a leading provider of stylish furnishing and home decor. With this acquisition, the companies aimed to provide a vintage office room furniture collection to offer elegance and warmth to contemporary surroundings.
Similarly, in July 2023, Armstrong World Industries, Inc., a leading American-based company acquired BŌK Modern, LLC, a leading designer and developer of integrated architectural metal systems. With this acquisition, the companies aimed to add aesthetic appeal to home decor by offering innovative architectural metal solutions.
To sum up, the surge in urban population and the development of the real estate industry are the prime factors that are expected to foster the growth of the sector in the future. Moreover, the rise in construction activities in emerging economies is anticipated to bring wide opportunities in the years to come.
