Premier Fine Linens, a renowned name in the textile industry, is making waves with its commitment to sustainable practices and a diverse range of home textiles. As a subsidiary of the Premier Group, the company is well-known for its exquisite collection of products that cater to the global market.
With a remarkable legacy of 78 years, Premier Fine Linens prides itself on being a fully integrated enterprise, covering every aspect from spinning to bed linen manufacturing. The company’s advanced automation processes and proficiency in weaving and processing enable it to be one of India’s finest count spinners. They also offer contract job processing for other industry players, showcasing their expertise and dedication.
Taking a modern approach, Premier Fine Linens recently launched a state-of-the-art facility near Coimbatore, fully equipped with automated machines at every stage. This facility, which commenced operations in December 2023, is set to enhance the company’s operational efficiency.
With three manufacturing units under their management and a portfolio of 11 units within the Premier Group, Premier Fine Linens ensures a seamless production process. The facilities in Pollachi take care of weaving and sewing, while the dyeing and finishing factory is situated in the Sipcot zone. The newly established automated sewing facility near the Coimbatore airport will further optimise operations.
Beyond its manufacturing prowess, Premier Fine Linens stands out for its commitment to diversity and empowerment. Women play pivotal roles across the organisational hierarchy, fostering a culture of innovation within the company. Moreover, the group is actively involved in corporate social responsibility, and their latest venture includes a school for underprivileged children, completed for 1 million USD.
Premier Fine Linens’ product range is a testament to their expertise and dedication to sustainability. They are well-known for their bed linens, particularly sheeting, and have expanded into producing comforters, table linens, and contract sourcing for towels. Their new venturing into table linen demonstrates their focus on this segment through the integration of new technology, weaves, and patterns.
All their products are crafted from sustainable cotton and hold the prestigious ‘Oeko-Tex Made in Green’ certification.
Seamless integration facilitated by SAP technology sets Premier Fine Linens apart in the market. Their customer-centric approach offers tailored solutions that cater to individual needs. Extensive research and development efforts ensure that the company can propose new products that meet customer expectations and address market gaps.
In terms of global markets, Premier Fine Linens’ operations in the US contribute to almost 80% of their business. They are also expanding their presence in Europe, the Far East, the Middle East, and India, maintaining a balanced presence in both hospitality and retail sectors.
Despite challenging economic landscapes, Premier Fine Linens has displayed remarkable resilience, maintaining consistent year-on-year growth of nearly 15%. Throughout the COVID-19 pandemic, the company demonstrated stability and doubled its business post- pandemic. For Premier Fine Linens, growth is not just measured by revenue goals, but also by enhancing capabilities, investing in technological advancements, and putting people first.
Sustainability lies at the core of Premier Fine Linens’ operations. They have set an industry benchmark for environmentally responsible practices, with a coal-free history and zero-discharge operations. Over 99% water recycling efficiency is achieved at their plant. Renewable energy sources, particularly wind power, contribute to 70% of their energy consumption, and the company aims to achieve 100% renewable energy utilisation.
Nearly 99% of their products are natural and biodegradable, aligning with GRS and GOTS certifications.
Exciting plans are underway for Premier Fine Linens, with a new unit in Arasur set to commence full operations in January 2024. The facility is designed with green building principles, ensuring minimal management and energy consumption. Further expansion plans include a training academy for skill development.
Premier Fine Linens has also gained popularity through its diverse portfolio of brands. The Ultra-fine brand represents the ultimate in luxury, while Ecora focuses on luxury organic bed linen. Oxywash offers innovative and exclusive sustainable garment finishes, and Suvin combines Indian and St. Vincent cotton to create superior products. Sinecera stands as a truly organic brand, showcasing Premier Fine Linens’ commitment to quality and sustainability.
Looking ahead, Premier Fine Linens aims to double its business within the next three years. Embracing Industry 4.0 and automation, the company meticulously plans its trajectory for 2030. With an unwavering commitment to excellence and sustainability, Premier Fine Linens has set itself apart as a global leader in the home textiles industry.
