launching a bedding and bath collection

Minneapolis – Target is launching a bedding and bath collection constructed from natural, sustainable and comfortable materials.
The tag line for the new house brand Casaluna – “Where calm and comfort are naturally home” – checks the boxes for the stressed, stay-at-home pandemic era. Bedding is designed to create a sleep sanctuary while bath is positioned to foster the daily wind-down routine.
Seven sheet constructions provide the foundation for the bedding: Oeko-Tex certified 100% linen, washed Supima cotton, sateen, percale, lyocell, jersey and temperature regulating.
Top-of-bed components encompass 100% linen duvet sets, a linen blend quilt and a cashmere blend quilt as well as a chunky knit blanket and a chunky knit throw.
Basic bedding in the collection includes down alternative pillows, a foam pillow, a cooling bed pillow, duvet inserts, mattress toppers and pads.
There are five bath towel offerings: GOTS-certified organic cotton bath towels, Oeko-Tex certified cotton/modal bath towels, waffle weave bath towels, 100% linen and a flat weave cotton. Bath also includes bath rugs and mats and an all-cotton shower curtain.
The Casaluna debuts as a solid-color collection across the board in a neutral palette of white/sand, washing black, clay and sky.
Home fragrances round out the collection.