The Covid-19 pandemic and followed lockdown across the several countries forced people to stay at home more than ever. The four walls of home were just a part of our lives before pandemic and most of the people spend their life outdoors. However, now homes have taken a central role in our lifestyle. So it does not take a genius to figure out that home textile business will witness exponential growth post-pandemic.
Home textile market includes several functional and decorative products that are commonly used in house. The fabrics used for home decoration and furnishing can be both artificial and natural fabric. The industry has continuously witnessed innovations and new tends to make homes a natural refuge where people can recharge their batteries. Here are some of the major trends in the home textile industry:
- Demand for natural in form and color
It is a bit ironic that the concrete jungle is on the rise but people seem to value the connection between nature and home textile designs. The display of symbolic connection between natural materials, colors, and fabrics offers the room a calm, warm atmosphere. Furthermore, amorphous shapes, soft texture, and earthy tones are major trends in the home textile market.
- Advent of minimalistic approach
The shift from short-lived to longevity and acceptance of shades that are used in monochrome palette are back in fashion in the home textile industry. Moreover, use of robust materials with strong structure, high-quality textiles, and tight weaves offer durability and guarantee long-term use. Moreover, use of minimalistic furniture, elimination of additional stuffing, and Scandinavian style comes under the umbrella of minimalistic approach.
- Use of sustainable textiles and materials
The Millennials and GenZ care a lot about eco-friendly products and sustainability before purchasing anything. The industry has already on-board with this inclination toward use of recycled polyester or resource-friendly hemp. Moreover, the textile industry has focused on finding alternatives to animal-derived fabrics and has invested a huge amount of money in producing vegan leather that can be derived from apples and other natural resources. The range of sustainable textile has increased over the last few years and will continue to rise in the future.
- Organic camouflage and use of natural elements
The use of wool, linen, and natural elements for décor fabric are back in business. These earthy materials offer an organic look to the house and they can be used to make exciting decorative elements from bedside lamp to tea/coffee table in the living room. The blankets or cushions made from wool brings out cozy feelings. Apart from this, use of materials in warm shades offers a fresh feel to your house, thus, organic camouflage is trending. These camouflage cushions help make style statement if you already have sofas in vibrant shades.
- Use of bold patterns and colors
From rugs to wallpapers, floral prints are still highlight of the latest home textile trends. The dark shades of green help build connection with nature and floral prints make a statement. Moreover, small décor accessories such as floral blankets and cushions on monochrome sofa can leave a strong mark. The harmonious interplay of colors, use of light hues and bold patterns can offer a new look to the house. Use of large and small geometric patterns add depth to the material, but use of these materials demand courage to be different.
Each year comes with a new trend and momentum in the interior design market. The experience of the pandemic has shaped many trends and made people realize home are much more than a just part of life. Thus, many are willing to spend a few extra bucks to give their houses a new look. With the ever-increasing demand for sustainable materials and all-natural fabrics, the home textile industry on the verge of revolution which we all were waiting for.
Companies covered
Welpson Group, Bed Bath & Beyond Inc., Dicitex, Loftex China Ltd., Luolai Home Textile, American Textile Company Inc., Trident Group, Sunvim Group, Evezary, and Franco Manufacturing Company.
