Coimbatore-based Adwaith Lakshmi, a name deeply embedded in the tapestry of the global textile industry, has emerged as a vanguard of innovation and sustainability. With roots dating back to 1956, the company has evolved from its origins in cotton textile spinning to becoming a multi-faceted force in the home textile sector. In an exclusive interview, Mr Ravi Sam, the key figure behind Adwaith Lakshmi, sheds light on the distinctive features that set the company apart in the competitive realm of home textiles.
Founded by renowned figures in the global textile industry, Adwaith Lakshmi garnered a stellar reputation for its expertise in yarn production. Expanding its portfolio in 2010, the company successfully integrated spinning and home textile divisions. Today, Adwaith Lakshmi boasts a dynamic and scalable terry towel production facility that delivers high-quality products, including terry towels, bathrobes, blankets, and more, primarily targeting upscale hotels and reputable retailers. Further addressing yarn requirements, the company offers unique blends such as gassed yarns, core yarns, PVA blends, Eli twist yarns, and silver ion blends.
The company’s global market footprint is impressive, with exports to 36 countries across the USA, LATAM, Europe, the Middle East, the Far East, and Oceania. Adwaith Lakshmi has experienced significant success in Japan and Korea, where demanding product quality standards prevail. This achievement can be attributed to over 60 years of expertise in cotton, a deep understanding of yarn production, and a strong commitment to customer satisfaction. The company’s success lies in its tailored solutions, drawing on best practices from diverse markets and supported by continuous research and development efforts in fibre science, weaving technology, and data management.
Sustainability is a key pillar of Adwaith Lakshmi’s business strategy. The company takes pride in its early adoption of wind and solar energy and substantial investments in zero-liquid discharge plants. These initiatives have propelled Adwaith Lakshmi to achieve an impressive 84% carbon neutrality by December 2023, with a clear commitment to reaching 100% carbon neutrality by 2024. Cutting-edge processing facilities and using green agro waste for boilers further cement the company’s dedication to sustainable practices.
Looking ahead, Adwaith Lakshmi envisions robust growth in its home textile business. With plans to strengthen core infrastructure, invest in research and development, and focus on product innovation and diversification, the company aims to double its production capacity from 500 to 1000 tons per month by 2025. Additionally, Adwaith Lakshmi intends to enter the retail business, particularly emphasising healthcare textiles and expanding into bed linen manufacturing. Leveraging artificial intelligence, the company aims to automate manufacturing processes, ensuring efficiency and keeping products at the forefront of technological advancements.
In conclusion, Adwaith Lakshmi’s journey is characterised by its rich legacy, unwavering commitment to quality, and forward-looking approach. Adwaith Lakshmi continues solidifying its position as a key player in the global home textile industry, focusing on sustainability, innovation, and customer satisfaction.
