Tata CLiQ Luxury has ventured into the fitness market with the launch of its home fitness store ‘Workout Studio’ featuring Indian and international fitness and wellness brands.

Gitanjali Saxena, Business Head, Tata CLiQ Luxury, said “As an omni channel, brand-forward platform, our aim is to equip consumers with the necessary information and products to help them enhance and savour the best of their wellness lifestyle journey.”

The business aims to tap into the increased demand for home fitness goods, a trend which was started in the pandemic.

“We understand the pulse of our consumers; hence, we introduced this store to offer holistic fitness solutions that include equipment, gear, health and wellness and activewear. Thus, becoming a one-stop destination for all their fitness requirements,” said Gitanjali.

The fashion and lifestyle platform plans to offer an elevated shopping experience in its Workout Studio segment by offering information and interactive features.

Brands in the new store include Cult, Flexnest, Kosha Yoga, NordicTrack, Octane, Shakti Warrior, True and Wattbike, amongst others.

The fitness store will also offer a complete guide to at-home workouts through a variety of content aimed at educating and informing the consumer. Not only this, a dedicated relationship management team will also be present to assist customers who are seeking to purchase high-end equipment by understanding their requirements and needs.